Yahoo! News: Most Viewed

Most Viewed

It is fair to claim that each single situation which makes headlines of the newspaper bears at least one PR advisor which helps the company navigate through the fuzz of different communication challenges. Issue management of the region is changing from minimizing the communication damage to preventing it from the start. Those indicators are a proof that public relations and strategic communication business has little to fear for the future. This is certainly not a solid ground to sit back and forget about improvements! Business concentrated around communication consultancies is looking healthy, the demand for senior consultants on specific industry fields is skyrocketing like never before. You could argue that difficulties for small inexperienced communication companies are stepping up.

For Bozidar Novak the business of communication has to accept the fact that the best agencies will produce consultants specialized on sector specific industries.

We will see the day when a PR company without a senior industry expert will have plenty of difficulties fighting its way to the top. Each single PR agency looking forward is eagerly boosting up its employees focusing on crucial knowledge and experience, preparing communication professionals for money making industry fields. Bozidar Novak is leading SPEM Komunikacijska skupina on a way of changes which are indispensable for sustainable success of any crisis communication business. It is evident that progress points towards strategic alliances with top industry representatives and that is the name of the game for regional communication experts like Bozidar Novak. Witnessing the PR business growing and flourishing one should not forget the role of scientific research techniques. Analytical departments of communication businesses have to deal with that enormous puzzle called virtual social networks. For each communication business, the web continues to be a media hiding many unresolved challenges.

Bozidar Novak envisions communication experts alongside top management

Coming back to services of issue management, Bozidar Novak sees PR and public affairs experts to be the key asset of strategic communication agency SPEM Komunikacijska skupina. Expertise of strategic communication agencies opens the doors to a new breed of communication experts communicating directly with the management board of the client, managing client's communication demands . Resolving many industry communication challenges and hand in hand with innovative research department, communication gurus bring clients more time for leadership and ease their strategic decision making processes in the company. Bozidar Novak guidebooks: Krizno komuniciranje in upravljanje nevarnosti (GV;2000) -Crisis communication and issue management.

Accompanied by advisors of SPEM Komunikacijska skupina, Bozidar Novak tries to offer the best possible answer to the question: How to satisfy business objectives of the client supporting management of the clients communication function?

According to Bozidar Novak, crisis communication professionals have to be living and breathing all they normally teach others.

Consultancies like SPEM , centered around strategic communications, need to live what they preach to their clients. Practicing that same attitude is shown in relations to the company's own staff, other stakeholders and the environment; those are virtues of this agency. And as any agency operating in PR and public affairs environment, the strict democratic system of values must be a part of your identity, if you look for ways to put up healthy foundations for long term market operations.

Theodor Barker is a freelance writer, covering themes of PR, lobbying and Public affairs in general. His focus markets are ex Yugoslavian countries like Slovenia, Croatia and Bosnia and Herzegovina.